Salus Wellness

Salus Wellness Clinic. Branding, advertising, website

Work: branding, advertisings, leaflets, signs, website.

Graph-iQ had the fantastic opportunity to create the entire corporate image and advertising campaign design for this dynamic, professional and energetic complementary health centre located in Cambridge. 


Salus Wellness Clinics provide practitioners with a professional, relaxing and clean environment and, at the same time, offer a great service for the members of the public who need a complementary health establishment which can offer many treatments under one roof.


The identity of Salus Wellness Clinics wanted to be fresh, professional and somehow in between holistic and clinical; the owner did not want a new age look.. Salus Wellness Clinics required the entire corporate image and advertising campaign design.


The colours blue and gray have been chosen because they are related to business and health environment. The hand of the logo represents ‘support’, the blue man reflects the principle and the idea of being free and healthy. Positive and bright pictures were used throughout to create a refreshing and attractive look.

The website, based on WordPress CMS, offers a great deal of automation; in fact, whenever a new practitioner page is added, the excerpt of it also goes to the Practitioners page and, when a blog post is published it appears in the news box automatically. This helps the owners be totally in charge of their website and keep its content fresh whilst only spending a few minutes per months doing so.

The various adverts, leaflets, flyers, banners and more have been used to aid successful advertising campaigns and helped create a strong brand awareness.