Play 2 Day

An exciting project which gave Graph-iQ the opportunity to create signage, logos, stationary and much more for this proactive client.


Play2Day is a successful Leisure group which offers indoor children play facilities, ten pin bowling facility and laser tag facility in different locations in East Anglia.


The client had to totally re-brand its corporate image and achieve a child friendly, colourful, dynamic and consistent identity to cater for their target market and be recognised and remembered for the right reasons/


The company ‘Play2day’ is divided in three main activities, the play centre for children, the laser tag and the bowling. We thought that they should have a unified image, so we designed a logo identical for all activities but in different colour. Also the ‘2’ became a character to which expression change depending on which activity it represents, e.g. the play centre has a childish happy expression while the Laser tag is confident and challenging.