This post is for people who run a small business or are about to start one and are unsure whether their current hotmail, gmail, yahoo or other generic Email address is OK to be used on their business card. It is not!
Please read on to understand why and how to address this important issue.
I see a fair number of new business cards every month and I cannot avoid noticing random Email addresses that are immediately telling me how little attention people are paying to this important aspect of their marketing mix.
An Email address should always be used to represent yourself and your organization; An address email@example.com represents hotmail.com rather than James. People should be able to identify you and be able to contact you. As a minimum, it should give hints about your name and company name.
In order to help this simple process, your thinking should be equally simple. If your name is John Martin Blogs and your company is called my company limited, then at least you should ensure to own an adequate domain name ideally mycompany.com and/or mycompany.co.uk (if you are based in the UK). When you register your domain name you probably will need hosting for your website and, in the same package, you should be able to get Email management for very little money, usually under £50 per year.
Once you have your hosting sorted you should register at least two Email addresses. The first one should have one of the following formats:
- firstname.lastname@example.org (perhaps the most used by large companies)
This is the Email that should go on your business card. The second one could be:
- or similar, depending on the nature of your business
The second Email address is the one you want to advertise on your website; it gives a more professional look to your company, particularly if you are on your own.
Having a free Email address like the ones indicated in the second paragraph, might suggest that you did not pay attention to the details and that this lack of attention might be associated to you and your company. I would recommend that you keep your personal free Email to exchange messages with your friends but ensure to have a professional Email for your business.